Child-friendly movie theater spaces unveiled in California

Mexico’s multiplex operator Cinepolis has opened its first child-friendly auditorium in the United States, to encourage more families back into movie theaters.

Children aged 12 and under can climb inside a net-enclosed playground, 55 feet (16.7 meters) long and 25 feet (7.6 meters) high, running along one of the theater walls containing slides, hanging bags, poles for climbing, and a clear plastic bubble overlooking the seats far below.

Cinepolis is hoping the move can get children into the habit of moviegoing, amid fears that the fast growth of online streaming services such as Netflix will put a permanent dent into ticket sales at theaters.

“Our ideal goal is to start the kids little and so they understand what the moviegoing experience is and they carry that with them through their adult life and continue to watch movies all the way through,” said April Mendoza, vice president of sales and marketing at the chain.

The playground is opened 20 minutes before the start of the movie and children must be back in their seats by the time the feature begins.

“We want to make sure that we keep the integrity of the moviegoing experience,” Mendoza said.

There are currently two child-friendly auditoriums in the United States, one in Pico Rivera in Los Angeles County, with 133 seats, and another in San Diego, with 134 seats.

Cinepolis introduced the concept to Mexico in January 2014 and expanded it to theater complexes in Spain, Costa Rica, and Guatemala, making a total of 32 worldwide.

 

(REUTERS)

 
 
 

Ex-FBI Deputy Director Knew About CNN ‘Dossier’ Story in Advance

Ex-FBI Deputy Director Knew About CNN ‘Dossier’ Story in Advance
Former FBI Deputy Director Andrew McCabe knew in advance that CNN was about to publish its story regarding ...
READ MORE >
 

China, US Near Deal on ZTE Reprieve; Beijing Cuts Auto Tariffs

China, US Near Deal on ZTE Reprieve; Beijing Cuts Auto Tariffs
BEIJING—Washington neared a deal to lift its ban on U.S. firms supplying Chinese telecoms firm ZTE, sources said ...
READ MORE >
 

South Korean Leader Optimistic About Trump’s Meeting With Kim

South Korean Leader Optimistic About Trump’s Meeting With Kim
South Korean President Moon Jae-in met with President Donald Trump at the White House on Tuesday, May 22, ...
READ MORE >
 

Foreign Media Arrive in North Korea To Witness Nuclear Shutdown

Foreign Media Arrive in North Korea To Witness Nuclear Shutdown
BEIJING—About two dozen journalists from Western and Chinese news organizations arrived in North Korea on Tuesday to witness ...
READ MORE >