Fitness trackers for pets keep cats, dogs in top health

Wearable technology is no longer just for humans. Fitness trackers for dogs and cats like SUGA’s Petble, are becoming increasingly popular, especially among pet owners in Hong Kong.

Ava Lui, an owner of three cats, bought a Petble smart tag for each one. Siu Wong, her 7-year-old Exotic Shorthair is the heaviest, which is why Lui is watching what he eats.

“(My) cats are super picky when it comes to food. So when I change the type of food, I know how many calories they take in. Then I’ll know whether my cat is too fat or too skinny,” she said.

With all the data synced from the smart tag to an app on her phone, she’s able to track Siu Wong’s activity levels, food and water consumption, as well as his sleeping habits.

The Petble comes at a price of nearly 900 Hong Kong dollars (US$115). But for the 33-year-old IT specialist, spoiling her cats is worth it.

“I just always wish that they would never get sick, that they don’t ever get hurt. The less I take them to see vets the more time I can spend playing with them. That would be the best,” Lui said.

Once banned by Communist leader Mao Zedong as a bourgeois pastime, having a pet has now become a symbol of financial success in China, where according to Euromonitor consultant group the pet product sector—including health care—is expected to grow 5 percent annually to $1.2 billion in 2019.

And it’s because of China’s growing affluence that Hong Kong manufacturer SUGA has launched its own pet health care business, which includes products like Petble that hit the shelves last August.

“Back in the day, Chinese pet owners used to just feed their pets leftovers, now they’re more conscious about the pet’s health—they’re buying proper pet feed. We’ve noticed this change so we’re now producing goods aimed toward those very health conscious Chinese consumers,” said SUGA Chairman Ng Chi Ho.

Ng said there’s a huge demand for technology looking after the health of pets. They even have a smart bowl that measures the amount of food and its nutritional value. Currently they’re working on developing technology to detect and record pets’ emotional states.

The global market for wearable technology for pets is expected to reach US$2.5 billion by 2024, from an estimated US$1.0 billion at the end of 2016, according to Transparency Market Research.

 

(REUTERS)

 
 
 
 
 

‘Head Transplant’ Research in China Raises Serious Concerns, Including Over Source of Bodies

‘Head Transplant’ Research in China Raises Serious Concerns, Including Over Source of Bodies
The announcement of the first head transplant has met with skepticism from scientists and stoked fears of Frankenstein's ...
READ MORE >
 

Families of Argentine Submarine Crew Informed That All Aboard Are Dead

Families of Argentine Submarine Crew Informed That All Aboard Are Dead
The families of the missing Argentine submarine crew received phone calls informing them that all of the 44 ...
READ MORE >
 
US

President and First Lady Hand Out Sandwiches to Coast Guard on Thanksgiving Day

President and First Lady Hand Out Sandwiches to Coast Guard on Thanksgiving Day
President Donald Trump and First Lady Melania Trump visited a coast guard station in Lake Worth, Florida, on ...
READ MORE >
 
US

What the First Family Will be Eating for Thanksgiving

What the First Family Will be Eating for Thanksgiving
Celebrating their first Thanksgiving as the first family, the Trumps will enjoy a traditional dinner. The menu includes ...
READ MORE >
 

“Inside the mind of Christoph Terhechte” at BIFF 2017

“Inside the mind of Christoph Terhechte” at BIFF 2017
At this year’s Busan International Film Festival, among the many who attended include actors, directors, celebrities and many ...
READ MORE >