Flashmob brings positive breastfeeding message to Hong Kong mall

A flashmob of mothers assembled in one of Hong Kong’s biggest malls. There message: Breastfeeding is natural and should be accepted everywhere.

“We came to this shopping mall because this shopping mall is the busiest and the most crowded shopping mall. And we want to show the message that breastfeeding is the most natural thing and we should be breastfeeding anywhere we go,” said Michelle Tsang, project director of Mamamilk Baby Alliance.

Nearly 100 mothers assembled, organized by the Mamamilk Baby Alliance.

Hong Kong’s government promotes breastfeeding. However, the social structure makes it difficult. Long work days, lack of onsite child care, and negative attitudes are all hard to overcome.

“I think everybody has different reasons,” for not breastfeeding, said Emily Contino, who attended the event. “For some they prefer to use formula, they think whether that’s easier, maybe they think it’s healthier. They don’t have a lot of support around them. It was hard to me when I got started breastfeeding. Nobody really wanted to help me, it was really difficult and I almost gave up but I didn’t.”

Eighty-three percent of Hong Kong mothers choose to breastfeed in the hospital. Within a month of leaving the number drops by half.

 
 
 
 
 

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