In this day and age, trends come and go, but the vegan trend, which avoids all animal products for ethical reasons, looks like it’s here to stay and is quickly becoming bigger and bigger.
According to research company GlobalData, 6 percent of Americans identify as vegan.
The 2017 report said that the figure is a big increase, considering only one percent of Americans identified as vegan in 2014.
A number of vegan products have become more popular, including vegan cheese, alternative milks, and other plant-based dairy alternatives, reported Forbes.
For instance, plant-based dairy alternatives hit 25 percent of the combined total of dairy and dairy-alternative beverages in 2016.
A study by Nielsen indicated that the plant-based dairy alternatives would increase to 40 percent of the combined total.