There is one place on earth where you are forced to leave the camera behind, and that’s if you are visiting this beautiful small village in the Swiss Alps.
The Swiss Alps is known for being one of the most beautiful places on earth—the majestic peaks, and the many glittering lakes that weave around snowy mountain tops and settle into fertile valleys make for beauty so unreal that it looks like a fairy tale.
Near the famous resort of St. Moritz, the commune of Bergün/Bravuogn lies one of the most scenic mountain villages in Europe. Taking photos here is strongly discouraged. The reason provided is that people may become envious of the beauty and even become quite despondent if they can’t actually be there.
It’s actually become a law adopted by the Bergün village council and approved by its Mayor. To deter visitors from taking photos in Bergün, they plan to implement a symbolic €5 fine for those caught breaking the new rules.
According to a statement by the Bergün tourism authority, “It is scientifically proven that beautiful holiday photos on social media make the viewer unhappy because they cannot be there themselves.”
“Bergün is beautiful, we don’t want to make people outside the community unhappy by sharing photos on social media. We cordially invite you to visit Bergün to experience it for yourself,” said Mayor Peter Nicolay. “I am very pleased that the inhabitants of Bergün have the happiness of all people at heart. That makes me very proud.”
“In the background, of course, the idea is that everyone is talking about Bergün,” he told The Local. “So it’s a combination of both–we made the law and also there’s some marketing [aim] behind it,” Barandun added that it is unlikely that anyone will actually be fined for taking a photo in the village.
To show that they were serious about the law, Bergün authorities removed photos of the village from its Facebook and Twitter accounts, and have declared their intention to remove them from the Bergün website too.
A few days ago, Mayor Nicolay spoke about the controversial photo ban in a promotional video. He now offers people a special permit to take photos when they visit Bergün.